Handpicked ethnic, fusion & western wear — designed with the city's chikankari heritage and finished for the modern wardrobe.
From bridal sarees to everyday kurtas — curated so you find your fit fast.
Loved, reordered, and sold out twice. Restocked just for you.
Every NDM piece begins the way chikankari always has — a length of muslin, a fine needle, and an artisan's steady hand. We work with karigars across the old city to bring that craft into everyday silhouettes, without losing what makes it slow, deliberate, and worth keeping.
"The chikankari kurti fit like it was stitched for me. The embroidery is even finer in person."
"Ordered a saree for my sister's wedding and got so many compliments through the night."
"Fabric quality is unmatched at this price. My go-to for festive shopping now."
Sign up for early access to new drops and festive edits.